Adidas faces criticism…. After unveiling its ‘Pride 2023’ women’s swimwear line with a male model,

After debuting a new line of women’s swimwear with what looks to be a man as the model, Adidas has spurred calls for a boycott.

After conservatives reacted negatively to Bud Light’s association with transgender influencer Dylan Mulvaney last month, which led to a decline in sales, the brand was accused of “erasing women” and is now the latest target of their ire over ‘woke’ marketing.

Show your love. Wear your pride. The adidas x Rich Mnisi Pride Collection is here – a celebration of self-expression, imagination and the unwavering belief that love unites.I dont understand why companies are voluntarily doing this to themselves. They could have at least said the suit is "unisex", but they didn't because its about erasing women. Ever wondered why we hardly see this go the other way?
— Riley Gaines (@Riley_Gaines_) May 17, 2023
Women's swimsuits arent accessorized with a bulge https://t.co/ysHK8e5H9l

The swimsuit line is offered for purchase on the Adidas website in the women’s department and is a part of the brand’s “Pride 2023” collection.