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Adidas faces criticism…. After unveiling its ‘Pride 2023’ women’s swimwear line with a male model,

After debuting a new line of women’s swimwear with what looks to be a man as the model, Adidas has spurred calls for a boycott.

After conservatives reacted negatively to Bud Light’s association with transgender influencer Dylan Mulvaney last month, which led to a decline in sales, the brand was accused of “erasing women” and is now the latest target of their ire over ‘woke’ marketing.

Adidas new Pride swim line modeled by a man is causing controversy Show your love. Wear your pride. The adidas x Rich Mnisi Pride Collection is here – a celebration of self-expression, imagination and the unwavering belief that love unites.

The swimsuit line is offered for purchase on the Adidas website in the women’s department and is a part of the brand’s “Pride 2023” collection.

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